Why the NYC Ballet spends nearly $1 million a year on pointe shoes

Name: Why the NYC Ballet spends nearly $1 million a year on pointe shoes
Uploaded: 2024-12-13T17:13:20Z
Description: New York City Ballet dancers go through about 7,000 pairs of pointe shoes a year. That's because traditional ones break down after only a few wears.

Nikita Grant, Abby Narishkin, Bethany Johnson, Clancy Morgan, Mark Adam Miller, and Teresa Zhang

2024-12-13T17:13:20Z

Description

Dancers at the New York City Ballet go through about 7,000 pairs of pointe shoes each year. That's because traditional pointe shoes break down after only a few wears.

All of them come from Freed of London, which has been one of the world's leading ballet-shoe manufacturers for nearly 80 years.

We went behind the scenes with the New York City Ballet and Freed of London to see how pointe shoes became such a big business.

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Dancers at the New York City Ballet go through about 7,000 pairs of pointe shoes each year. That's because traditional pointe shoes break down after only a few wears.

All of them come from Freed of London, which has been one of the world's leading ballet-shoe manufacturers for nearly 80 years.

We went behind the scenes with the New York City Ballet and Freed of London to see how pointe shoes became such a big business.